Human vs nature. A primeval desire to prove oneself, challenge the nature, to win and go down in history for future generations. The idea behind the visual look of the spot was to show the struggle every Sportsman must face during the biggest and most important sport event, The Olympic Games.

The spot is set to build audience’s awareness and excitement ahead of the BBC’s coverage of the 2014 Winter Olympics.

Client: BBC Sport
Agency: RKCR/Y&R
Production company: Stink & Red Bee Media
Postproduction: Juice
Post House: Platige Image
Director: Tomek Bagiński
DOP: Wojtek Zieliński

RKCR/Y&R
Executive Creative Director: Mark Roalfe
Creative Team: Barnaby Blackburn, Gustavo Kopit, Lembi De Carvalho
Business Director: David Pomfret
Account Director: Ben Boyles
Senior Planner: Henry Gray

STINK
Producer: Sally Rigg
Executive Producer: Edward Grann

RED BEE MEDIA
Producer: Edel Erickson

JUICE/PLATIGE IMAGE
Executive Producer: Adam Tunikowski, Michał Dwojak-Hara
Art Director: Michał Misiński
Technical Director: Tomasz Dyrduła

 

Storyboard

BBC Sochi Olympics TVC Storyboard BBC Sochi Olympics TVC Storyboard BBC Sochi Olympics TVC Storyboard

 

Concept

BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art BBC Sochi Olympics TVC Concept Art

 

 

Characters

BBC Sochi Olympics TVC Characters BBC Sochi Olympics TVC Characters BBC Sochi Olympics TVC Characters BBC Sochi Olympics TVC Characters

 

Finals

BBC Sochi Olympics TVC Finals BBC Sochi Olympics TVC Finals BBC Sochi Olympics TVC Finals BBC Sochi Olympics TVC Finals BBC Sochi Olympics TVC Finals BBC Sochi Olympics TVC Finals BBC Sochi Olympics TVC Finals

 

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